Born in Bremerhaven, Germany, Alex is a third-generation, European trained, Master Stylist.
In August of 2021, Alex moved from Encinitas, CA to Bluffton, SC. Prior to moving to Bluffton, Alex was the most sought-after stylist in Rancho Santa Fe, CA. His clientele booked appointments in advance for the year to ensure a spot in Alex’s schedule. Alex brings with him 35 years of experience in the art of hair design and color mastery.
Alex’s training began at the early age of 13. By age 18, Alex was the top stylist, out of 600 employees, at an intercoiffuresalon located in Houston, Texas. In addition to being the top stylist, Alex joined the Sam Brocato, Christopher Dove and Trevor Sorbie artistic teams and traveled around the world setting beauty trends for England, Germany, Netherlands, and the US.
Alex opened his first salon at age 23 and quickly earned theaward for outstanding business achievement. Alex’s artistry results in styles that enhance his clients’ facial features while taking into consideration hair texture and lifestyle. His color mastery and precise blow-out complete the look. Alex’s talents are limitless, catering to women, men, and young adults.
Alex is passionate about golfing, painting, cooking, and connecting with nature while alongside his family.